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“Is this a giant rubber duck which I see before me?”

If Shakespeare’s Macbeth had been walking along the banks of London’s River Thames on Tuesday 11th December 2012, that’s exactly the kind of thing that he might have said. Even non-fictional, real people who live and work within sight of London’s grand old river might have been forgiven for being a little perplexed at the sight of a giant rubber duck floating down the Thames on that date. So what’s it all about?

Well, as it turns out, it’s all a big publicity stunt to promote the new ad campaign for online bingo website Jackpotjoy. I know, I wished it was a hole in the space/time/rubber duck continuum or a ‘Honey I Shrunk The Kids’-style scientific mishap too, but all things considered, it’s still a fairly remarkable sight. It all ties in with this rather chucklesome new TV ad starring former Queen Vic landlady Babs Windsor and a virtuoso squeaky toy player, which you can see here:

It is not yet known whether this musical firebrand is available for private functions, but it certainly would liven up the obligatory office Christmas party this year if he were. Who knew that bathroom toys went so well with Bach? If you want to see how the rubber duck got on in its quest down London’s iconic River Thames, you can see a squeak-by-squeak photographic account of the whole palaver in this Twitter slideshow. In an ideal world, they would also have made a giant robotic hand to give the duck a squeeze or two on the way down, but I’m sure that health and safety concerns about the eardrum-splitting racket that this would make were the only reason they didn’t consider this option.

The main motivation behind all this bathroom toy tomfoolery is to encourage people to sign up for the Jackpotjoy bingo website, which is offering a whopping £30 of playing credits to new players who deposit £10 or more in their playing account. The site offers an extensive range of exciting bingo games, from the flagship Bingo Royale game starring Babs, Queen of Bingo herself to unusual variants such as Friendzy Bingo and Super Snap! Bingo. Alongside the paid games, there is also a range of free play games where you can play ‘Just for the Jackpotjoy of it’.

They also offer an intriguing range of slot games, including retro classic slots such as the swingin’ sixties-themed Yeah Baby and modern multi-line efforts such as Tiki Temple and Peggle Slots. These can all be played in demo mode, or you can play for instant cash prizes by signing up for a Jackpotjoy playing account, which will enable you to play the full range of bingo, slots, and other online games on offer at the site.